With over 12 years of experience, spanning from consumer brands to global financial institutions, I’ve helped shape identities that are both strategic and memorable.

While my career has spanned various sectors, my true calling is in designing for things that people experience, whether it's a destination or an event. In 2025, I was honoured as a Premio Termoli Finalist for my proposal to rebrand the Italian coastal city, an experience that deepened my love for crafting destination brands with cultural relevance and meaning.

Together with my wife, with whom I share a passion for discovering new places, we are experiencing cities through design, signage, and storytelling. These travels inspire the way I approach my work: with curiosity, intention, and a deep respect for what makes each place unique.

Today, I focus on helping destinations, communities, and celebrations shape how they’re remembered. Not just through logos, but through intentional, experience-driven branding that connects people to a place and helps create lasting memories.