CHALLENGE
I was part of the team that led the branding efforts for the past two seasons of all events organized and hosted by Meydan Equine and its affiliated brands—including the Emirates Equestrian Centre, Dubai Equestrian Club, Emirates Racing Authority, and Dubai Racing Club. As their primary branding partner, we developed integrated 360° brand solutions, from crafting the overall look and feel of each brand to producing creative assets, digital marketing materials, and promotional touchpoints. Our work ensured a cohesive and elevated brand presence across all platforms and event experiences.
SOLUTION
Following in depth research we were able to direct the design strategy towards a compelling graphic style. Using three colourways for the Dubai race season, Dubai World Cup Carnival and the Dubai World Cup. Each using consistent elements throughout the season.
RESULT
Over 1,000 individual collateral pieces were created, spanning venue graphics, hospitality promotions, digital advertising, social media assets, and printed brochures—each tailored to specific events throughout the season. The cohesive design system ensured consistency across all platforms while allowing flexibility to celebrate the unique energy of each race day. This extensive rollout not only elevated the visual experience for guests and participants but also reinforced the Dubai World Cup’s reputation as a world-class sporting and lifestyle event.