CHALLENGE
The TerraViva "Rebranding Termoli" competition challenged creatives to develop a new place branding strategy for Termoli; a historic coastal town in southern Italy. The goal was to craft a contemporary visual identity that honors the city’s rich heritage while embracing its future as a cultural and artistic destination. The brand needed to be authentic, inclusive, and adaptable across physical, digital, and experiential touchpoints—transforming not just how Termoli looks, but how it’s experienced.
SOLUTION
My response to the challenge was built around the concept TER–MO–LI: One Coast, Three Stories. By breaking the name into three syllables, I created a flexible identity system that represents Termoli’s layered personality: TER for its historical roots, MO for its cultural momentum, and LI for its vibrant, community-driven spirit. The visual language combines wave patterns, sun motifs, and modular typography to reflect both the town’s Adriatic setting and its forward-looking ambitions. The result is a brand that feels grounded in tradition yet designed for the future—evoking emotion, movement, and meaning at every touchpoint.
RESULT
As a result of this work, I had the incredible honor of being selected as one of only 30 finalists from a pool of over 400 entries submitted from around the world. It was a humbling experience and a meaningful milestone that reaffirmed my passion for this kind of work.
