Case Study
Building a brand for the next generation of science exploration
Everybody is a scientist
Jeremake Innovations develops accessible science tools such as the Make-roscope, a portable microscope that attaches to smartphones. As the company evolves into a broader ecosystem combining hardware, software, and AI, it needed a brand identity that reflects its ambition to transform how people engage with science.
Jeremake Innovations had a powerful mission: to make everyone a scientist. Its flagship product, the Make-roscope, transformed any smartphone into a portable microscope, making scientific exploration more accessible than ever before. However, the brand's visual identity did not reflect that ambition. The existing identity felt outdated, clipart-like, and overly child-oriented, creating a disconnect between the brand's innovative products and how it was perceived. Rather than positioning Jeremake as a forward-thinking science platform, it risked being seen as just another educational STEM product. As the company expanded its vision beyond hardware into software, AI, and citizen science, it needed a brand capable of supporting that evolution.
01
Science Without Walls as the brand idea
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A J and I mark that doubles as a microscope
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A system built for hardware, software and AI
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Repositioned from STEM product to discovery platform
Science without walls
The project began with a comprehensive brand strategy to define Jeremake's long-term position in the market. The central idea, "Science Without Walls," became the foundation of the entire identity system. The new logo transforms the initials J and I into a subtle representation of a microscope observing a specimen, embedding Jeremake's purpose directly into the mark itself. Rather than relying on a literal illustration, the concept integrates scientific symbolism with the brand's initials to create a distinctive and ownable identity. A modern visual system was developed to communicate exploration, curiosity, and accessibility while maintaining scientific credibility. The identity was designed to support Jeremake's growing ecosystem of physical products, software, AI-powered experiences, and community-driven discovery. Every design decision was guided by one objective: to transform Jeremake from an educational product company into a modern science discovery platform.
01
A mark with meaning built in
The redesigned logo turns the initials J and I into a microscope observing a specimen, replacing a clipart-style identity with one that feels credible and ownable.
02
Ready for a digital ecosystem
The identity scales down to an app icon, supporting Jeremake's move into software, AI-powered experiences and citizen science.
03
Built around the Make-roscope
The flagship Make-roscope sits at the heart of the system, turning any smartphone into a portable microscope for exploring the world up close.
04
Gear for young explorers
Caps, backpacks, shirts and field jackets carry the brand into the outdoors, where curiosity and exploration actually happen.
From a microscope to a movement
The new identity gives Jeremake a stronger strategic foundation for future growth. It positions the brand as a modern, accessible, and scalable science platform that appeals not only to young explorers, but also to parents, educators, and institutions. The visual identity reflects the company's evolution beyond a single product, creating a cohesive system that can extend across future devices, digital experiences, and educational initiatives. Most importantly, the rebrand shifts the conversation from selling a microscope to building a movement that inspires curiosity, encourages exploration, and reimagines how people experience science.
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