Case Study
Lyopay Global Summit
New Event Identity
A new visual identity for LYOPAY's "Biggest Event Ever"
LYOPAY Global Summit 2022 is the first of the annual event hosted by LYOPAY, a crypto/FinTech super-app company based in Dubai, UAE. The event will feature new trends in the industry, as well as the updates, new partnerships, and important news about the company. Dubbed as the "Biggest LYOPAY event", the participants, attendees, and speakers came from all over the world.
01
Collective data as the core idea
02
A fluid mark in constant motion
03
A dynamic logo with a consistent lock-up
04
Designed for screens and print alike
Data, visualised
In these modern times, when tech companies shape the future of almost every industry, our collective data is that one thing that is present in every app that we use. And this collective data is the inspiration behind the mark of this event. I envision data, when visualized, as a mesmerizing blob comprising countless interconnected strands, akin to a sentient being in constant motion and evolution. When zoomed out, it transforms into a fluid object, adopting various shapes with grace. This captivating concept forms the foundation of LGS's dynamic brand identity, symbolizing the ever-changing landscape of the crypto industry and technology as a whole.
01
Built for the big stage
Stage screens during speaker sessions show the fluid mark at its most expressive, shifting behind every presentation.
02
Accreditation that stays on brand
Staff, guest and VIP passes use distinct colourways from the same system, keeping roles clear without breaking the identity.
03
Welcoming attendees
Outdoor signage at the Grand Hyatt Dubai greeted attendees with the same fluid visual language as the stage.
04
Colour that moves
Gradient flags carry the brand's sense of motion outdoors, reflecting the ever-changing landscape of crypto and technology.
Versatile by design
The resulting brand identity is built on versatility, featuring a dynamic logo system that adapts seamlessly across a range of applications while preserving a consistent lock-up for strong brand recognition. From digital screens to printed materials, the logo adjusts to its context—ensuring clarity, impact, and a memorable visual experience.
More Work
